Chevrolet Salespeople Get Apps

This fall, Chevrolet is rolling out a sales app for the iPhone, iPod touch and iPad, which allows salespeople to help customers research trim levels, options and financing and search vehicles in dealer inventory.

The Chevrolet Dealer app features the entire line of Chevrolet cars, trucks and crossovers.? Sales staff can used the app to work with a customer to pick interior and exterior colors, search for a matching vehicle in the dealership?s inventory and look up offers that can be applied to the purchase or lease.

?Chevrolet Dealer allows us to spend less time behind our desks and more time on the showroom floor with our customers,? said Joel Smith, retail operations manager at Hendrick Chevrolet in Cary, N.C., where the pilot began July 9. ?Our customers have been wowed when we are able to show them video and help them choose options, all on the iPhone.?

Salespeople can submit and retrieve quotes so they can help customers find and buy the vehicle they want anywhere in the showroom, on the sales lot, or even when they aren?t in the dealership.

?We continue to look for smart ways to use technology to help our salespeople sell vehicles,? said Alan Batey, vice president, Chevrolet U.S. Sales. ?With more and more salespeople and customers using mobile technologies, this makes sense as our next step.?

Chevrolet recently announced the Chevrolet Showroom shopping app for the iPhone, iPod touch and iPad, which allows users to research and locate the car, truck or crossover they desire. Once a vehicle has been located, users can save it to their device and share it with friends and family via e-mail or Facebook.

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