Chevy Introduces Bold Love It or Return It Program

Even with record setting sales, Chevrolet introduced a bold new guarantee for consumers of 2012 and 2013 model vehicles.? The message is simple and direct, if you buy a new Chevrolet brand vehicle, and don?t love it, return it.

Sure, there are conditions, but they are simple: Buy a new 2012 or 2013 model year vehicle. For vehicles bought during the program, if you don?t love it return it with less than 4,000 miles driven and no damage, 30 to 60 days from the purchase date.

Furthermore, Chevy is offering remaining 2012 model cars at special preferred prices in addition to all current vehicle-specific incentives.? No mystery about it ? the price you see is the price you pay.

??We have transformed the Chevrolet lineup, so there is no better time than now to reach out to new customers with the love it or return it guarantee and very attractive, bottom line pricing,? said Chris Perry, Chevrolet global vice president of marketing. ?We think customers who have been driving competitive makes or even older Chevrolets will be very pleased by today?s Chevrolet designs, easy-to-use technologies, comprehensive safety and the quality built into all of our cars, trucks and crossovers.?

?Research has shown customers respond positively to the confidence companies demonstrate with programs like this and appreciate the peace of mind that comes with knowing they have the option of being able to return their vehicle,? said Perry.

Chevrolet sold 4.76 million vehicles around the world in 2011, setting a global sales record, and is on track to build on that success in 2012 with its best-ever first quarter global sales of 1.18 million vehicles. The U.S. was the brand?s leading market and was the leader in both passenger car and performance car sales in 2011. During the past two calendar years, Chevrolet has grown faster than other high-volume global brands, bringing its global market share to 6.28 percent.?


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