Fiat 500 ?Pink Ribbon? Edition Benefits Breast Cancer Research

Anyone purchasing one of the new limited edition ?Pink Ribbon? Fiat 500s will be indirectly donating $1,000 to The Breast Cancer Research Foundation? (BCRF). ?The 250 specially designed models are being produced in partnership with (BCRF); the collaboration allows breast cancer awareness advocates to express their support for the cause in modern iconic Italian style.

Through the partnership, 250 Fiat 500 Pink Ribbon limited-edition vehicles are now available at Fiat Studios. ?With the sale of each Pink Ribbon model, FIAT will donate $1,000 to BCRF, with a minimum of $50,000 contribution to BCRF.?

??We are?honored to partner with an upstanding organization like The Breast Cancer Research Foundation that supports a cause so important to our consumers and our company,? said Laura Soave, Head of FIAT North America. ?The Fiat 500 Pink Ribbon edition offers our FIAT consumers a unique and stylish way to express their support, help fund breast cancer research and ultimately drive change.?

The limited edition models are available in Argento (silver) and Bianco (white) exterior paint colors and features a signature dark pink bodyside stripe with ?500? logo and an accenting ?ribbon? in light pink.

The interior is finished with Nero (black) leather front and rear seats with pink accent stitching on the perimeter and signature ?500? logo embroidered on the front seatbacks and a pink ribbon embroidered on the floor mats. ?Pink accents are also hand-stitched through the Nero leather steering wheel and provide additional contrast in front of the body-color instrument panel bezel.? Each owner also gets a pair of uniquely designed Fiat 500 Pink Ribbon key fobs.

The Manufacturer?s Suggested Retail Price of the 2012 Fiat 500 Pink Ribbon is $22,500 (including $500 destination). For more information, visit?

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