Genesis Shows a Future of Hot Magma, Cool Luxury

© Perry Stern, Automotive Content ExperienceThe Way Forward
The first Genesis models came on the scene just seven years ago, and in that short time—a blink of an eye for the auto industry—the luxury brand has made incredible strides. Genesis offers a complete lineup of luxury sedans and SUVs, including some of the most impressive electric vehicles on the market. So, where is the brand going next? At this year’s New York Auto Show, Genesis showcased two forward routes by introducing the Magma performance line and the futuristic Neolun luxury concept vehicle.

© Perry Stern, Automotive Content ExperienceMagma Performance
Genesis models like the luxurious G90 flagship sedan and GV80 SUV are strong competitors to the European brands, but the brand hasn’t had an offering to go head to head with Mercedes AMG or BMW M. That is about to change with the introduction of Magma. Named for the eye-catching Magma Orange paint featured on the GV80 Coupe Concept at last year’s New York Auto Show, Magma will represent the highest-performance models in the Genesis lineup.

© Perry Stern, Automotive Content ExperiencePushing the Boundaries
“Genesis Magma presents an exciting opportunity to push the boundaries of performance and luxury for new interpretations in high-performance vehicles, with the ultimate goal of developing models exclusive to Genesis,” said Genesis Chief Creative Officer Luc Donckerwolke. “The brand will continue to reveal experimental concepts with careful consideration of both technological and aesthetic elements. While speed and performance are important, the Genesis Magma program will look beyond, prioritizing the driving experience to kindle the joy of sporty driving with effortless comfort.”

© Perry Stern, Automotive Content ExperienceGenesis GV60 Magma
While specific details of the new Magma program are scarce, Genesis announced that the first model to wear the Magma brand will be the all-electric GV60. To that end, the GV60 Magma Concept debuted at the Genesis House ahead of the 2024 New York Auto Show. Painted in Magma Orange (of course), the GV60 Magma Concept is widened and lowered for a more aggressive stance as well as improved performance.

© Perry Stern, Automotive Content ExperienceGV60 Magma Enhancements
Up front, the GV60 Concept gets a wider and lower main air intake to help cool the batteries, motors, and brakes. Integrated canards improve downforce on the front wheels for better handling. Bold fenders surround the 21-inch titanium-colored wheels that feature integrated aero discs for added brake cooling.

© Perry Stern, Automotive Content ExperienceStable Performance
Helping direct the aerodynamic flow are fins placed on the roof that direct the air to the large rear wing, which adds downforce and enhances the performance styling.

© Perry Stern, Automotive Content ExperienceMore Power?
While we have to assume that the GV60 Magma would get a power boost, Genesis isn’t saying exactly what that might be. According to Donckerwolke, “The GV60 Magma Concept will deliver ample power, instilling customers with the confidence to drive with pure excitement and exhilaration.”

© Perry Stern, Automotive Content ExperienceGenesis G80 Magma Special
Also on display was this Magma edition of the G80 luxury sedan. Looking very sporty in Magma Orange with black trim, this G80 Magma Special will only be built in small numbers exclusively for Middle East clients.

© Perry Stern, Automotive Content ExperienceGenesis GV80 Coupe
This is the vehicle that started it all, the GV80 Coupe Concept shown in New York last year.

© Perry Stern, Automotive Content ExperienceGenesis X Gran Berlinetta Concept
While no plans exist to build this gorgeous low-slung sports car, the X Gran Berlinetta Vision Gran Turismo Concept serves as a showcase for Genesis performance.

© Perry Stern, Automotive Content ExperienceNeolun Concept
While the Magma concept provides a look at a high-performance future for the Genesis brand, the Neolun Concept shows that luxury is still at the forefront. The Neolun (Neolun translates to New Moon) is the brand’s first full-size luxury electric SUV. “The Neolun Concept was inspired by Korea’s iconic moon-shaped porcelain jars,” said Donckerwolke. “It’s the epitome of timeless design and sophisticated craftsmanship.”

© Perry Stern, Automotive Content ExperienceElegant Style
With smooth lines and rounded edges, the Neolun Concept exudes luxury. The concept is painted in a two-tone scheme of Midnight Black and Majestic Blue, enhanced by the brightwork at the front and along the sides. Headlights and taillights are integrated into the body but still feature the familiar Genesis lines, while the unique 24-inch wheels add a bold design element. A pop-up roof rack provides utility when needed while keeping the lines clean when it is not in use.

© Perry Stern, Automotive Content ExperienceCoach Doors
Entry to the elegant cabin is via large coach doors that open automatically with electric side steps that deploy for easy entry and exit. Genesis says that the production of B-pillarless coach doors is feasible, so it’s possible these could make it to a production vehicle.

© Perry Stern, Automotive Content ExperienceLavish Interior
The large vehicle features luxury seating for four, with front seats that can swivel to face the rear passengers. Royal Indigo cashmere and Purple Silk leather are found throughout the interior, and the floor is made from real wood. Adding to the comfort is the radiant heating system that warms the cabin through the floor and door panels.

© Perry Stern, Automotive Content ExperienceFuture Plans
Genesis hasn’t announced plans to put the Neolun into production; however, most concept vehicles this luxury brand has shown in the past eventually become production vehicles, so stay tuned.

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