The “Mercedes-Benz Style” Design Service

Like several other automakers, Mercedes-Benz is expanding its design business to reach beyond cars.? Under the flag of ?Mercedes-Benz Style? the design division, will not only create innovative transportation products, but also furniture, lifestyle products and even industrial designs.

The first product created by the new division is the EC145 Mercedes-Benz Style helicopter.? The interior of the special edition helicopter by Eurocopter, a subsidiary of the European Aeronautic Defense and Space Company (EADS), has all the style and luxury one would expect from a Mercedes-Benz car. Designed for business and private travel the EC145 is equipped with comfortable seats made of exclusive materials coupled with sumptuous wood for the floors and ceiling.

The EC145 Mercedes-Benz Style is also spacious and extremely flexible. It is the only helicopter in its class that can seat up to eight passengers. For the cabin layout, Mercedes-Benz opted for a modular approach inspired by its new R-Class range. All seats are mounted on rails and can be quickly and easily reconfigured or removed to make room for luggage. There are also three multi-function boxes with features such as a cool box, cup holder, table, 15-inch monitor and DVD player.

Currently the Mercedes-Benz designers are also working on a spectacular exterior design of a luxury yacht.

?Mercedes-Benz Style? undertakes both commissioned work, for which the rights to the styling service are sold to the product manufacturer, and also the allocation of design licenses ? in which case a product manufacturer will be granted the right to use the styling, but all rights to the styling remain with Mercedes-Benz. In both alternatives, it is upon the manufacturer?s discretion whether to label its product with the designation ?Mercedes-Benz Style.

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